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Star Creation News Room

Maiden Collections of Inaugural Star Creation Winners Hit Runway

Published on May 18, 2011

Winners of the 2010 competition unveil capsule collections, developed under F J Benjamin; 2011 finalists’ collections shown alongside.

The 2010 winners of the Asia-wide fashion design competition, Star Creation, unveiled their maiden capsule collections on the runway at ongoing Asia Fashion Exchange at the Tent@Orchard in Singapore today.

Audrey Lim (Singapore), Daniel Ngoo (Malaysia) and Kit Miao (China) developed their 16-piece collections under the mentorship of leading fashion retailer, F J Benjamin, over the past year, where they landed an internship as part of their prize for Star Creation 2010. They also each won S$10,000. Ngoo, who also bagged the Audi Young Designer Award, won an additional S$5,000.

Douglas Benjamin, CEO of F J Benjamin (Singapore), who has watched the designers develop over the last year, called the three collections extremely strong and said that, in time, he was confident that Lim, Ngoo and Miao would be market-ready.

“I think they have learnt a lot and honed their skills over the last year working in the company. They have learned what it means to design, but to also create pieces that are commercially viable, to have concept but also be understood by the man in the street who needs to eventually be their customer,” he added.

“They have each got a very different point of view, yet they have been very careful in making sure that everything we look for – fitting, silhouette, being on trend and being understandable – have all gone into the pot of soup that they have developed for their collections, and I think that the taste that you are going to get at the end is going to be very interesting,” he added.

The collections

Amalgamation: Audrey Lim, 20, Singapore

Audrey Lim’s collection, “Amalgamation”, integrates menswear detailing into feminine silhouettes, and includes pieces that can be worn in different ways to achieve different looks. She drew her inspiration from Japanese handicraft for some of the outfits’ detailing. She has also played with three-dimensional effects, such as the smocking on her favourite piece – a long, twill coat in light grey with navy wool pants.

Her Unidentified Grunge: Daniel Ngoo, 22, Malaysia

Daniel Ngoo’s collection, “Her Unidentified Grunge”, is a daring play on fabrics. It incorporates knits, wool, leather and poplin and strikes a contrast between clean cuts and heavy drape. A key piece in his collection is a heavily draped tulip skirt. By using a stiff fabric, the draping goes against the very nature of the fabric it is made of.

Rational Life: Kit Miao, 33, China

Inspired by urban life, Kit Miao’s collection, “Rational Life”, draws on wool, cotton and silk to create simple and clean structures. The look she is going for is chic, yet carefree and relaxed. Her favourite collection piece is a fitted wool top with a mock collar and raglan sleeve and a concealed zip down back, which she says exemplifies her simple yet refreshing style.

Mr David Wang, who has judged the Star Creation competition for two years and is the chairman of the Textile and Fashion Federation (Singapore), said: “We are really proud to see the first batch of Star Creation winners reach this next stage, putting out their maiden capsule collections after being guided through the design process during the internship. It is really this that makes Star Creation, as a platform, distinct from other fashion design competitions. With the right exposure following this, we could well see its winners eventually becoming export-ready for Blueprint, and, someday, on the runways of the Audi Fashion Festival.”

Mrs Kee Ai Nah, Group Director of SPRING Singapore’s Industry Development Group, said: “We are pleased to continue supporting Star Creation and we would like to congratulate Audrey, Daniel and Kit on the completion of their internships. They and the new Star Creation winners represent the immense talent residing in Asia, and we look to them to add diversity and vibrancy in Asia’s fashion future.”

The Star Creation Showcase also allowed members of the media and the public to catch a selection of the designs of this year’s Star Creation winners and finalists. The actual competition was held on May 11 at a closed-door Audi Gala event.

The winners of Star Creation 2011 were Tsai Ming Hung, 28, from Singapore, Chen Zhi Gang, 28, from China, and Tiang Boon Tieon, 27, from Malaysia. They each walked away with S$10,000, a one-year internship with fashion retailer F J Benjamin, and the chance to, like last year’s winners, launch their own capsule collections at the Star Creation 2012.

Hiroyuki Watanabe, 24, from Japan, took the Audi Young Designer Award, in collaboration with Harper’s Bazaar, given to the designer whose creations best embody Audi’s design spirit of innovation, technology and progression. He won S$10,000.

Download links for images

• 16 May – Star Creation Showcase (2010 winners’ capsule collections): http://yousend.it/SC11_showcase
• 11 May – Star Creation 2011 Competition (Audi Gala): http://yousend.it/SC11_gala
• 11 May – Star Creation 2011 Pre-Judging: http://yousend.it/SC11_prejudging

Video links

• Pre-competition behind-the-scenes (2011 finalists): http://bit.ly/SC11_behindscenes
• 2010 winners’ maiden capsule collections: http://bit.ly/SC11_capsule

For more information about Star Creation or to arrange for interviews with the winners and finalists, please contact Word of Art:

Arti Mulchand
+65 9066 6152
Arti@word-of-art.biz

Pamela M. Devied
+65 8180 3776
Pamela@word-of-art.biz